The field sales ally, without adding yet another tool

European leader in crowdshipping (collaborative delivery)
Nantes · 110 employees
9,000 active accounts

Structured reports generated by field sales reps

+55%

Less admin time on post-visit work

+350 h

Saved over the first 9 months of use

The challenge

Time-consuming reports, a high meeting volume, HubSpot data that was never really used.

For Antoine Liance, Shopopop’s Sales Director, the challenge spanned three distinct sales populations - field reps, inside sales, KAMs - each with 600 to 800 accounts. A team already well equipped (HubSpot, Ringover, Claude, internal maps): Trustlead had to deliver an immediately visible productivity gain, not feel like “yet another tool”.

Before Trustlead

Without time to structure information properly after each meeting, CRM data stayed poor and unreliable - even though sales and office teams depended on it for customer follow-up.

With Trustlead

Rollout

Near-total field adoption, to the point that the team itself talks about a “little dependency” on the tool. Shopopop became a lab customer for Trustlead: early testing of new features (AI agent, notifications, visit prep).

Field use cases

Report dictated straight from the phone, without taking out a laptop in the car
Automatic structuring of reports for assistants and office teams
Meeting preparation using features tested ahead of general release

Impact & results

+95%

Of visits with a detailed report attached

100%

Field sales adoption, near-daily use

“I save more than 3 hours a week, and my assistants appreciate the quality of my reports, much more structured than before. I can do everything from my phone - no need to take out the laptop mid-tour.”

“Today field sales use it the most, with 100% adoption - I would even say we created a real dependency on the tool, and that is a good sign.”
Antoine LianceSales Director

Customer website