An assistant that says who to follow up, when, and why

Normandy manufacturer (Lisieux) of pizza and snack vending machines (PIZZADOOR, PANIDOOR)
150+ employees
World leader in its segment

+95%

Of customer visits with a structured report

< 4 min

Post-visit for reporting, follow-ups and the thank-you email

÷2

Sales cycle, thanks to faster, systematic follow-ups

The challenge

We spend our time on the road and at shows. We needed a tool that follows us everywhere, not a desk CRM.

For Ludovic Lorillard, Adial’s Sales Director, the challenge was to make customer follow-up reliable and speed up sales outreach for a team that spends most of its time on the road and at hospitality trade shows - for more effective sales steering, without depending on a desk CRM.

Before Trustlead

The best opportunities were lost exactly where they were created: at trade shows. A contact taken on the fly, a quote to send internally, a “follow up later” that never happened on time.

With Trustlead

Rollout

HubSpot adoption accelerated specifically through trade-show usage - where information used to be lost the most.

Field use cases

Immediate voice capture at a trade show, with no retyping
Automatic internal quote handoff as soon as the conversation ends
Customer follow-ups triggered automatically from voice reports

Impact & results

Responsiveness

Felt directly by Adial’s customers

HubSpot

Adoption accelerated through trade-show usage

“What we wanted was not reports for the sake of reports, but an assistant able to tell us who to follow up, with whom, when and why.”
Ludovic LorillardSales Director